Increasing the quality of your app is essential to growing and retaining your user base, increasing your customers’ satisfaction and boosting your revenues. Recent data from the Google Play Store revealed that the majority of users will never open an app again if they encounter two early-stage crashes. They are also more likely to give it a low rating and write a bad review. By mining the data from the 1-star reviews on Play, we recognized that more than half of these reviews are related to quality issues. In this talk, we provide Google’s guidelines to building and publishing higher quality apps. We walk you through various tools and suites that allow you to ensure higher quality for your applications throughout the development lifecycle. Watch more Firebase talks at I/O 2016 here: https://goo.gl/JTH9Fr See all the talks from Google I/O 2016 here: https://goo.gl/olw6kV Subscribe to the brand new Firebase Channel: https://goo.gl/9giPHG Get started using Firebase today https://goo.gl/gCHr6r #io16 #GoogleIO #GoogleIO2016 #Firebase - Get started using Firebase today https://goo.gl/gCHr6r #io16 #GoogleIO #GoogleIO2016 #Firebase